SaaS Marketing Campaign
Full-funnel marketing for Android & iOS – boosting installs, retention, and subscription revenue over the last year.
Duration
Last 1 Year – Ongoing
Team Size
4 Members
Digital Marketing
Project Overview
We executed a full-funnel marketing campaign for a SaaS client with an Android and iOS app, focusing on user acquisition, engagement, and subscription growth.
Our strategy combined paid ads, ASO (App Store Optimization), and in-app engagement tactics to ensure sustainable growth and improved ROI.
Key Features
- Multi-Channel User Acquisition – Google App Campaigns, Facebook & Instagram ads targeting high-intent users.
- App Store Optimization (ASO) – Keyword-rich titles, descriptions, screenshots, and A/B testing.
- Conversion Tracking – GTM & GA4 integration for install, trial, and subscription tracking.
- Retention Strategy – Push notifications & in-app messages for better engagement.
- Cross-Platform Targeting – Unified campaigns for both Android and iOS platforms.
Results & Impact
App Installs
+57%
Increase in total installs across Android & iOS
Cost Per Install
-42%
Reduction in CPI through optimization
Subscriptions
+30%
Increase in paid subscription conversions